This is an area inhabited by urban professionals, students and artists. A tight-knit community all located around the famous Albert Cuyp Markt (daily market). It can be an oasis of peace during the week in De Pijp & Rivierenbuurt area, but it springs to life on a Friday night! Lot's of bars, good food and entertainment give this area it’s charm. Nearby attractions are the Albert Cuyp Market, Heineken's Old Brewery and Marie Heineken Square.